Free CRM and AMS for independent insurance agents.
Manage clients, policies, leads, renewals, and your team in one place. WYN is an insurance CRM and agency management system (AMS). Start on the permanent $0 plan: unlimited users, up to 1,000 clients and 10,000 records, no credit card, and no trial deadline.
Built for independent insurance agencies. Add paid features and usage-based tools as your agency grows.
Free plan for up to 1,000 clients. How the free insurance CRM works
| Opportunity | Stage | Premium | Line | Client | Producer | |
|---|---|---|---|---|---|---|
| Rodriguez Auto Policy | Quoted | $666.30 | Personal Auto | Johanna Arango | John Davalos | |
| Garcia Family Home+Auto | Contacted | — | Homeowners | Maria Garcia | John Wayne | |
| Keys Marine Services | Qualified | — | Inland Marine | Miguel Flores | John Davalos | |
| Ocean Drive Rentals | Closed won | $3,500.00 | Landlord | Pepe Grillo | John Wayne |
What's included free.
On Us is a permanent plan, not a trial. No credit card to start, no trial deadline, and no automatic switch to a paid plan.
Included on the free plan
- Client, household, business and policy records
- Leads and opportunities in basic sales, renewal and service pipelines
- Sales automations you build yourself
- Essential reports — production, pipeline, renewals, commission overviews
- Digital business cards for every staff member
- Team invites by email with role-based access
- All five AI teammates, pay-as-you-go — plus 10 Argus questions a month
- Dec-page reader — snap a dec page, it imports itself (per read)
- 10GB file storage
- Full data export to CSV and ACORD XML
- Audit log, retention policies, English and Spanish
Usage charges, every plan
- SMS (US)$0.015/msg
- EmailIncluded
- AI voice minutes$0.35–$0.70/min
- E-signature envelope$0.15/envelope
- Dec-page AI reader$0.22/read
- Automation AI action$0.03/call
- Storage over 10GB$0.10/GB/mo
You only add a card to fund usage or to upgrade.
Not on the free plan
- Client self-service portalStarter+
- Automation templates, Zapier and Open APIStarter+
- Full report libraryStarter+
- Commission entry, tracking and settingsStarter+
- Role-based agent onboardingStarter+
- Commission statements, transactions and payoutsGrowth+
- Phone system (calls and texts)Coming soon
- Rater Bridge for outside agenciesComing soon
You're running six systems. This is one.
The AMS, the CRM, the phone, the marketing pages, the new-agent paperwork, the AI — most agencies pay for each one separately. WYN is all of it, in one login.
The grind.
A typical shop juggles five carrier portals, a legacy AMS, a spreadsheet, and a phone tree. To quote one client, a producer re-keys the same data field by field, portal by portal. The work is repetitive. The tools are fragmented. And it lands on you — after close, when your kids are waiting.
Inbox at 7am
Overnight emails, three renewals due, two quotes stuck — before the day starts.
One appetite answer
“Let me check and call you back.” A hold queue, a voicemail, a lost afternoon.
One quote, re-keyed
The same client data, typed into a carrier portal by hand. Again tomorrow.
The real cost
Three hours of paperwork after close. Missed the middle school pickup. Again.
Ten things built into WYN.
The whole stack, in the box. Here's what that actually means day to day.
Your phone system — coming soon
Calls, texts, and voicemail in one inbox, with bilingual missed-call text-back and AI call summaries on the client's record. Coming soon on every plan; not available yet.
An AI team that actually works
Halo plans your week. Atlas drills the hard conversations. Sentinel answers "do we write this?". Argus digs through your book. Luna makes outbound client calls. All five are on every plan — Sentinel is included at no charge, and the others are pay-as-you-go.
Renewals on autopilot
The follow-ups, the reminders, the win-backs — built once, running while you sleep. Nobody falls through the cracks because somebody forgot a sticky note.
Commissions without spreadsheets
Splits computed the moment a policy binds (Starter+), with per-producer statements and payout tracking on Growth+.
The whole book in one place — and it's yours
Clients, sales, policies, quotes, claims, service — one login, one screen. And exporting your book is free, always. Some AMS charge you to leave; we never hold your book hostage.
Marketing, included
A digital business card for every person on your staff. Your agency looks sharp online without hiring a designer.
New agents, onboarded right
Role-based onboarding on Starter+ — W-9, NDA, and contractor agreement signed online, licensing and E&O tracked. The free plan includes email invites with role assignment.
Clients serve themselves
On Starter and up, a portal where clients sign documents (e-signatures $0.15/envelope), request changes, and download their proof.
English + Español, every screen
Not a translated afterthought. The whole product, both languages, built in Miami where your book actually lives.
Audit-ready by default
Records kept as long as your state requires. Every change on the record. When the DOI letter comes, you're already done.
Built for the whole agency day.
Reports that match the deposit.
Production, pipeline, renewals, commissions — pre-built reports from live CRM data, scoped to org, team, or self.
- MTD premium, goal gap, and win rate at a glance
- Reports for every corner of the book
- TV mode for the office floor
Renewals that chase themselves.
Multiple pipelines per line of business with stage automations — drag a card and the follow-ups, texts, and emails fire on their own.
- Sales, renewal, and service pipelines
- Mobile kanban with haptic drag
- Probability-weighted forecasting
Real premiums, hands-free.
Real carrier premiums, written straight back into your CRM — no re-keying, full audit trail. Proven live on a real Miami book; agency availability is coming soon.
- One click + three attestation checkboxes
- Full session audit trail
- Stops at the quote — binding stays human
Choose carriers to quote
Attestations
Confirm these once — they are logged to the opportunity's activity for audit.
- I read the credit-based insurance score disclosure to the customer.
- I read the household-drivers statement to the customer.
- I advised the customer regarding the coverages quoted.
Doers, not dashboards.
Halo queues your next moves. Atlas drills objections. Sentinel answers appetite from your real appointments. Argus turns questions into charts. Luna is the voice on client calls — live today.
- Halo, Atlas, Sentinel, Argus, Luna — live today
- Pay-as-you-go minutes, every tier
- Vox? It's now WYN Studio Content Engine, our sister product
Every missed call, caught.
SMS, voicemail, and missed calls in one feed — with bilingual text-back and AI call summaries. Arrives with the phone system, coming soon.
- One feed for SMS · voicemail · missed calls
- EN/ES missed-call text-back
- Live transcription + AI call summaries
Derived, never hand-typed.
Splits, house cuts, aggregator tiers, and clawbacks — computed from your rate configs the moment a policy binds. Commission tracking on Starter; statements and aggregators on Growth.
- Producer payout, payout %, agency retained
- Aggregator (cluster) tiers built in
- Clawbacks on cancellation, automatic
| Agent | Carrier | Premium | Payout | Retained |
|---|---|---|---|---|
| John Wayne | GEICO | $3,785.00 | $397.43 | $170.32 |
| Juan Chavez | GEICO | $1,830.98 | $219.72 | $54.93 |
| John Davalos | Progressive | $2,800.00 | $235.20 | $100.80 |
| John Davalos | Citizens | $5,600.00 | $392.00 | $168.00 |
First day, guided.
Role-specific onboarding flows on Starter and up, with W-9, NDA, and contractor agreements signed inline.
- 7 role-specific flows
- Inline digital signing
- E&O expiration tracking
Receipts, not promises.
One system that carries the whole agency — and proof behind every claim on this page.
A real system of record
Clients to claims to commissions — the full AMS + CRM you can make track anything. If you can fill out an insurance application, you can change this system. No consulting bill, no proprietary tooling.
An AI team that executes
Halo plans the week, Sentinel answers appetite, Atlas drills objections, Argus digs through the book, and Luna carries the calls — doers, not dashboards.
Honest by design
Live means running in production. Coming means coming. Binding stays human. And the honest-gaps list is published, not buried.
$666.30 — a real GEICO premium, captured by the Rater Bridge on a real Miami book and written straight into the CRM. Proven end to end — agency availability coming soon.
Proven live · July 2026Commissions, derived — never hand-typed. Splits, house cuts, aggregator tiers, clawbacks, per-producer statements:
The engine, live · demo data“I built WYN so new agents could breathe. Build the book first. Pay us when you're actually making money.”
John Davalos · Founder, WYN Studio · Miami FLBuilt by an agent, for the modern agent.
Not a launch promise — battle-tested on a real Miami book before it ever had a pricing page.
“Let the tech grind. Go live.”
Ten years as an agent in the 305. I still remember what it cost to start — the software fees before my first commission, per-seat pricing that punished growth. WYN isn't a demo built in a boardroom; it's the system a working agent built because nothing out there respected how agents actually live — and it proves itself on a real book every day.
John Davalos · Founder, WYN Studio · Miami, FL
At the beach. Halo ran Power Hour this morning.
On time for pickup. The afternoon was already planned.
A Wednesday in the Bahamas. Nobody missed you.
Made to feel fast.
Built for a producer with a phone in one hand.
Instant
Create, search, and log from a single keystroke.
Shared the moment it happens
Updates land on every screen in the agency at once.
Side by side
Argus and record panels sit next to your work — no tab hunting.
No developer required.
Add the object, wire the automation, lay out the card. If you can fill out an insurance application, you can change this system.
Spotlight
Secondary
Available fields · 14
Build it once. It runs while you sleep.
One Facebook lead, six steps, zero clicks — and every consequence lands in the product the second it happens.
Locked down.
Insurance data is regulated data. Everything below is live in production — not a promises page.
Tenant isolation, structurally
Row-Level Security on every table. Your org's identity comes from the auth token server-side — cross-tenant access is impossible by construction.
PII encrypted at rest — completely
Names, emails, phones: ciphertext at rest with per-org keys — still searchable, never exposed. The plaintext columns don't exist anymore.
Append-only audit log
Every write, login, role change, export, and API call — captured, searchable, exportable. Tamper-evident by design, on every tier.
Retention + legal hold
State-law defaults out of the box. Legal hold with typed reasons. Simulation shows exactly what purges before it runs.
Two independent security audits closed in 2026, verified live
One-time usage credit, added after your first payment clears. Usable only while you are subscribed. Expires 90 days after it is granted. No cash value. One per agency. Offer ends Nov 27 at 11:59 PM ET.
The bill.
One base fee per agency. Unlimited users on every plan. On Us has no time limit — and founding rates on Starter and Growth, through Nov 8.
One base fee per agency. Unlimited users on every plan. On Us has no time limit.
On us
Launching your first agency or keeping it lean. Insurance CRM with policy records, basic pipelines, essential reports and unlimited users — up to 1,000 clients and 10,000 records.
No card. No trial clock.Start freeStarter
For a growing team. Client portal, automation templates, Zapier + Open API, commission tracking, full report library. Unlimited records.
Unlimited usersStart free, upgrade anytime →Growth
Switching from a legacy AMS or scaling past solo. Full commissions engine incl. statements, aggregators & payout tracking, call recordings + AI summaries (coming soon).
★ Most agencies pick thisStart free, upgrade anytime →Scale
Built for scale. Contests & goals, multiple teams + office TV, white-label portal (custom domain pending), approval controls, multi-office.
Coming soonStart free, upgrade anytime →Every plan: unlimited users · usage (SMS, email, AI minutes, e-sign) at published rates · no contract — month-to-month. Subscribe to Starter or Growth by Nov 8 and your founding rate stays locked for as long as your account stays open.
Every plan: unlimited users · usage (SMS, email, AI minutes, e-sign) at published rates · no contract — month-to-month.
Every plan starts with a free On Us account — upgrade from Settings › Billing whenever you're ready.
What agents ask.
Is WYN a free CRM for insurance agents?
Yes. WYN’s On Us plan is a $0 insurance CRM for independent agencies, with unlimited users and up to 1,000 clients and 10,000 total records. It has no trial deadline and needs no credit card to start.
Is WYN an agency management system?
Yes. WYN is an agency management system (AMS) and CRM in one: clients, households, policies, renewals and documents live in a single system of record. The full commissions engine and the client portal are on paid plans.
What does the free plan include?
Client, household, business and policy records; leads and opportunities in basic pipelines; self-built automations; five essential reports; digital business cards; email team invites; 10GB of storage; and free data export. All five AI teammates are available pay-as-you-go, with 10 Argus questions a month included.
Is the free plan time-limited?
No. On Us has no time limit and never converts to a paid plan on its own. Upgrading is always your decision, from Settings › Billing.
How many agents can use the free plan?
Unlimited. Every WYN plan, including On Us, includes unlimited users — producers, CSRs and admins. WYN never charges per seat.
What happens after 1,000 clients or 10,000 records?
Records count clients, businesses, households, policies, opportunities and leads. Once you reach either limit, new records are refused until you move to Starter ($99/mo founding rate if you subscribe by Nov 8) or above, which have unlimited records. Bringing a larger book? Email hello@wynstudio.io.
Records count clients, businesses, households, policies, opportunities and leads. Once you reach either limit, new records are refused until you move to Starter ($149/mo) or above, which have unlimited records. Bringing a larger book? Email hello@wynstudio.io.
Which features cost extra?
Usage is billed on every plan at published rates: SMS $0.015, AI voice $0.35–$0.70 per minute, e-signatures $0.15 per envelope, dec-page reads $0.22. Email is included. Starter adds the client portal, automation templates, Zapier, the Open API and commission tracking; Growth adds commission statements and payouts.
Can I export my agency data?
Yes. Export your whole book to CSV, and policies to ACORD XML, on every plan including the free one. There is no fee to export or to leave.
Does WYN include a rater?
WYN built the Rater Bridge, which returns real carrier premiums into the CRM. It is proven inside WYN’s own agency but is not yet available to outside agencies. Until it opens, Starter and higher plans can connect an existing rater through Zapier or the REST API.
Start free today.
Set up your agency in minutes. The free plan includes unlimited users and up to 1,000 clients — upgrade when you grow.